Cultural tourism is one of Hanoi’s strengths.
Promotion of overall power for successful implementation of the Capital’s Cultural Industry Development Strategy
In the recent decades, the cultural industry has been considered as one of the priority directions in the development strategies of many countries and localities, especially in urban areas, and has become an important transmission channel for cultural soft power in the process of globalization and international integration.
As a pioneer city in the field of policy innovation in the development of the cultural industry, Hanoi has gradually created an integration of diverse cultural and artistic creations and expressions in the abundant cultural resources with the ability of applying the techniques and technologies, business skills, and creative capacity in the activities of the cultural industries.
This change has created positive movements in a number of industries, especially cultural tourism, cinema, performing arts,… in improving competitiveness, promoting images and increasing the attractiveness, attracting the world regarding Hanoi’s culture, especially the fact that Hanoi becomes the first creative city of Vietnam in the design field in the UNESCO Creative Cities Network (UCCN). However, at the present time, the cultural industry has been a weak link in the chain of solutions to promote the cultural resources into the City’s cultural soft power.
After the implementation of Resolution 15 of the National Assembly (Term XII) on the expansion of administrative boundaries, the Capital’s culture has integrated the Thang Long – Hanoi culture, with some cultural regions such as Doai and Son Nam Thuong cultures, creating the uniqueness and richness of the Capital’s culture in both breadth and depth; attracting many talents and enthusiasm of intellectuals, writers and artists from all regions of the country. This is the important basis for Hanoi to promote the overall power for successful implementation of the Capital’s Cultural Industry Development Strategy
Identification of advantageous and potential areas as a premise for the development of the Capital’s cultural industry
In the past years, the domestic and international situation has created many favorable conditions but also many challenges and difficulties in the process of building and developing the Capital’s culture, especially the Cultural Industry Development Strategy. However, Hanoi has initially achieved certain achievements in a number of fields.
With the positive changes in policy, the cultural industry has gradually had a positive movement. In 2018, the creative industry contributed about 1.49 billion USD to the total products in Hanoi city (accounting for 3.7% of Hanoi’s GRDP), of which the added value of arts, entertainment and entertainment industry in Hanoi reached about 196.5 million USD (accounting for 0.49% of Hanoi’s GRDP). In particular, total direct revenue from traditional craft villages and craft villages in Hanoi city reached about 983.5 million USD in 2018 (excluding the indirect revenue generated by the traditional craft and handicraft sectors). folk art), with a total of nearly 1 million direct workers; the export turnover of handicrafts group also reached 192 million USD6 (accounting for 1.4% of total export turnover of Hanoi city).
Regarding the film industry: The city has developed a planning on the system of theaters and cinemas in the area until 2020, with a vision to 2030, in which the plan to arrange cinemas in the form of socialization, guiding investors to carry out procedures on architectural planning, make plans for the arrangement of cinemas in a number of densely populated areas. Currently, Hanoi has 37 cinemas. According to statistics, in the 2016-2020 period, units under Hanoi Department of Culture and Sports organized more than 20,800 movie screenings, of which nearly 14,600 movie screenings were paid, serving more than 2,150,000 audiences.
Hanoi City cooperates with the Ministry of Culture, Sports and Tourism to organize the Hanoi International Film Festival. This is a major cultural event taking place in Hanoi capital, attracting the participation of nearly 1,000 excellent artists, producers, directors, actors from 50 countries and territories around the world; Hundreds of films have been nominated and competed. With the slogan “Cinema – Integration and Sustainable Development”, the Hanoi International Film Festival is a great opportunity for Vietnam to introduce its unique film works to the international cinema, from which contributes to fostering the spirit of kindness, encouraging cooperation among filmmakers, directors and actors for the common development of world cinema.
Regarding the performing arts: The performing arts is a traditional branch of Vietnam’s cultural industry with many types of performances such as: Singing – dancing – modern music, symphony, choir, opera, ballet, folk theater, drama, vaudeville, etc. Hanoi is a locality where creative subjects and artistic performances are systematic and highly professional. Currently, Hanoi has 6 professional art units. In 5 years (from 2016 to 2020), 06 Art Theaters in the City have organized more than 12,000 art performances, including more than 1,800 performing art shows for political service, revenue reached 234.5 billions Vietnamese dongs. In addition, the City currently has 11 centrally-run art units. In Hanoi, many world-class programs have been held with the participation of cult stars; many high-quality art and cultural products are organized, such as the Countdown Program; the program “Vietnam Airlines Classic – Hanoi Concert”; International Music Festival “Monsoon”…
Hanoi is required to identify the advantageous and potential areas as a premise for the development of the Capital’s cultural industry
Out of total 43,70412 enterprises operating in the field of creative design industry in Hanoi city, there are many enterprises related to the field of cultural industry, especially in the field of design, interior design, urban design, painting design… Hanoi is also home to communities and creative groups in almost all areas of the cultural industry…
Over the past time, Hanoi with institutional changes has created a breakthrough in a number of cultural industries such as cultural tourism, cinema, fashion, design, and handicrafts in becoming an economic sector, an effective transmission channel for Hanoi’s cultural soft power. But for some industries, the transition from soft resources through the selection of the right elements has created a chain of creative values; production of cultural products and services has the ability to attract the domestic and foreign cultural markets as a successful transformation of cultural soft power which has not achieved the desired effect.
To overcome such difficulties, Hanoi needs to promote the coordination among related sectors and units in promoting the cultural industries in the common direction of meeting the needs of cultural enjoyment of the society; Complete, amend and supplement the legal documents related to cultural and artistic activities, create the conditions for organizations and individuals to be more convenient in organization and implementation; Invest in infrastructure development, science and technology for the development of cultural industries; Create a connection between tradition and modernity in cultural industrial products; Create a financial investment mechanism, attract the capital and form an ecosystem that promotes the creativity. In particular, Hanoi needs to clearly identify the advantageous and potential areas in a focused direction and bring certain results, as a premise and motivation for the development of other fields.
Thu Phuong
Cultural tourism is one of Hanoi’s strengths.
Promotion of overall power for successful implementation of the Capital’s Cultural Industry Development Strategy
In the recent decades, the cultural industry has been considered as one of the priority directions in the development strategies of many countries and localities, especially in urban areas, and has become an important transmission channel for cultural soft power in the process of globalization and international integration.
As a pioneer city in the field of policy innovation in the development of the cultural industry, Hanoi has gradually created an integration of diverse cultural and artistic creations and expressions in the abundant cultural resources with the ability of applying the techniques and technologies, business skills, and creative capacity in the activities of the cultural industries. This change has created positive movements in a number of industries, especially cultural tourism, cinema, performing arts,… in improving competitiveness, promoting images and increasing the attractiveness, attracting the world regarding Hanoi’s culture, especially the fact that Hanoi becomes the first creative city of Vietnam in the design field in the UNESCO Creative Cities Network (UCCN). However, at the present time, the cultural industry has been a weak link in the chain of solutions to promote the cultural resources into the City’s cultural soft power.
After the implementation of Resolution 15 of the National Assembly (Term XII) on the expansion of administrative boundaries, the Capital’s culture has integrated the Thang Long – Hanoi culture, with some cultural regions such as Doai and Son Nam Thuong cultures, creating the uniqueness and richness of the Capital’s culture in both breadth and depth; attracting many talents and enthusiasm of intellectuals, writers and artists from all regions of the country. This is the important basis for Hanoi to promote the overall power for successful implementation of the Capital’s Cultural Industry Development Strategy
Identification of advantageous and potential areas as a premise for the development of the Capital’s cultural industry
In the past years, the domestic and international situation has created many favorable conditions but also many challenges and difficulties in the process of building and developing the Capital’s culture, especially the Cultural Industry Development Strategy. However, Hanoi has initially achieved certain achievements in a number of fields.
With the positive changes in policy, the cultural industry has gradually had a positive movement. In 2018, the creative industry contributed about 1.49 billion USD to the total products in Hanoi city (accounting for 3.7% of Hanoi’s GRDP), of which the added value of arts, entertainment and entertainment industry in Hanoi reached about 196.5 million USD (accounting for 0.49% of Hanoi’s GRDP). In particular, total direct revenue from traditional craft villages and craft villages in Hanoi city reached about 983.5 million USD in 2018 (excluding the indirect revenue generated by the traditional craft and handicraft sectors). folk art), with a total of nearly 1 million direct workers; the export turnover of handicrafts group also reached 192 million USD6 (accounting for 1.4% of total export turnover of Hanoi city).
Regarding the film industry: The city has developed a planning on the system of theaters and cinemas in the area until 2020, with a vision to 2030, in which the plan to arrange cinemas in the form of socialization, guiding investors to carry out procedures on architectural planning, make plans for the arrangement of cinemas in a number of densely populated areas. Currently, Hanoi has 37 cinemas. According to statistics, in the 2016-2020 period, units under Hanoi Department of Culture and Sports organized more than 20,800 movie screenings, of which nearly 14,600 movie screenings were paid, serving more than 2,150,000 audiences.
Hanoi City cooperates with the Ministry of Culture, Sports and Tourism to organize the Hanoi International Film Festival. This is a major cultural event taking place in Hanoi capital, attracting the participation of nearly 1,000 excellent artists, producers, directors, actors from 50 countries and territories around the world; Hundreds of films have been nominated and competed. With the slogan “Cinema – Integration and Sustainable Development”, the Hanoi International Film Festival is a great opportunity for Vietnam to introduce its unique film works to the international cinema, from which contributes to fostering the spirit of kindness, encouraging cooperation among filmmakers, directors and actors for the common development of world cinema.
Regarding the performing arts: The performing arts is a traditional branch of Vietnam’s cultural industry with many types of performances such as: Singing – dancing – modern music, symphony, choir, opera, ballet, folk theater, drama, vaudeville, etc. Hanoi is a locality where creative subjects and artistic performances are systematic and highly professional. Currently, Hanoi has 6 professional art units. In 5 years (from 2016 to 2020), 06 Art Theaters in the City have organized more than 12,000 art performances, including more than 1,800 performing art shows for political service, revenue reached 234.5 billions Vietnamese dongs. In addition, the City currently has 11 centrally-run art units. In Hanoi, many world-class programs have been held with the participation of cult stars; many high-quality art and cultural products are organized, such as the Countdown Program; the program “Vietnam Airlines Classic – Hanoi Concert”; International Music Festival “Monsoon”…
Hanoi is required to identify the advantageous and potential areas as a premise for the development of the Capital’s cultural industry
Out of total 43,70412 enterprises operating in the field of creative design industry in Hanoi city, there are many enterprises related to the field of cultural industry, especially in the field of design, interior design, urban design, painting design… Hanoi is also home to communities and creative groups in almost all areas of the cultural industry… Over the past time, Hanoi with institutional changes has created a breakthrough in a number of cultural industries such as cultural tourism, cinema, fashion, design, and handicrafts in becoming an economic sector, an effective transmission channel for Hanoi’s cultural soft power. But for some industries, the transition from soft resources through the selection of the right elements has created a chain of creative values; production of cultural products and services has the ability to attract the domestic and foreign cultural markets as a successful transformation of cultural soft power which has not achieved the desired effect.
To overcome such difficulties, Hanoi needs to promote the coordination among related sectors and units in promoting the cultural industries in the common direction of meeting the needs of cultural enjoyment of the society; Complete, amend and supplement the legal documents related to cultural and artistic activities, create the conditions for organizations and individuals to be more convenient in organization and implementation; Invest in infrastructure development, science and technology for the development of cultural industries; Create a connection between tradition and modernity in cultural industrial products; Create a financial investment mechanism, attract the capital and form an ecosystem that promotes the creativity. In particular, Hanoi needs to clearly identify the advantageous and potential areas in a focused direction and bring certain results, as a premise and motivation for the development of other fields.
Thu Phuong