Initiated in 2009, the campaign “Vietnamese prioritize using Vietnamese goods” has significantly influenced the consumption habits of the residents in the capital city. This movement has not only altered the preferences of consumers but has also prompted businesses to recognize their roles and responsibilities, daringly transferring technology to generate high-quality products that meet the escalating demands of consumers. Particularly, the voting program “Vietnamese Goods Adored by Consumers” – an integral part of this campaign – has attracted numerous businesses, playing a pivotal role in bringing Vietnamese goods closer to consumers. Simultaneously, it has enhanced the competitive edge for the Vietnamese brands.
Vietnamese goods have garnered increasing trust from consumers.
Since 2009, the Politburo sanctioned the initiative to conduct the “Vietnamese prioritize using Vietnamese goods” campaign. In the endeavor to bridge Vietnamese goods with local consumers, the Steering Committee of the campaign has organized the “Vietnamese Goods Adored by Consumers” voting program to honor and proliferate the brands and products of domestic enterprises. 2023 marks the 13th year of this voting program, continuing to be one of the significant undertakings in Hanoi aimed at cultivating Vietnamese cultural norms and consumption habits regarding Vietnamese goods. This effort aims to heighten awareness among enterprises to conscientiously produce high-quality goods, thereby boosting the competitive prowess of the Vietnamese brands.
City Inspection Team reviews implementation of the Campaign at Garment 10 Corporation – Joint Stock Company
After numerous years of implementing the “Vietnamese Prioritize Using Vietnamese Goods” campaign, Vietnamese products have not only seen significant improvements in quality and design but have also gained a growing preference among consumers. They now hold a prominent position in consumers’ shopping baskets due to their competitive prices compared to foreign goods. Currently, Vietnamese products boast extensive coverage in the domestic distribution network and are trusted by local consumers. Beyond good quality, attractive design, and reasonable prices, Vietnamese businesses engaged in manufacturing and trading these goods have tapped into the elements of national culture, regional specialties, and local uniqueness to approach both domestic and international consumers. Survey data from several supermarkets in Hanoi, such as Co.opmart, Winmart, and Hapro, indicate that Vietnamese goods dominate with a staggering 90-95% market share. Even in foreign-owned supermarket chains like AEON, Mega Market, and Big C, Vietnamese products account for 60-96% of the market share. In traditional marketplaces and convenience stores, the percentage of Vietnamese goods ranges from 60% and beyond. This shift reflects a transformed consumer mindset, extending beyond the “Vietnamese Prioritize Using Vietnamese Goods” campaign to where “Vietnamese Goods have become an indispensable choice for Vietnamese consumers.”
Mr. Mac Quoc Anh, Vice Chairman cum General Secretary of the Association of Small and Medium Enterprises in Hanoi, shared that the “Vietnamese Prioritize Using Vietnamese Goods” program, implemented over the past 13 years in the city, has been highly effective. It has resulted in increased profits for participating businesses, ranging from 10% to 20%, and a reduction in counterfeit, fake, and low-quality goods. Additionally, the program has fostered fair competition among enterprises. Products that participate in the voting process must comply with good legal policies.
“When participating, enterprises identify their customer segments; their investment and production processes undergo substantial changes. They establish sales channels and consistently renew product quality. They set appropriate pricing, establish supply chain connections among enterprises, and exhibit increasing responsibility and consciousness towards society, consumers, and their employees. Enterprises obtain raw materials at reasonable prices and benefit from numerous supportive programs and policies from the central government, city, as well as various departments and agencies,” Mr. Mac Quoc Anh explained.
Regarding the ongoing Vietnamese goods voting program in the capital, Mr. Nguyen The Hiep, Deputy Director of the Hanoi Department of Industry and Trade, revealed that in the upcoming period, the voting program is set for innovation. Particularly, there will be an emphasis on further elevating the selection criteria and adopting more substantial methods to attract and genuinely evaluate the public’s choices. The organizing procedures will also undergo changes for optimization. These changes will include an unrestricted number of businesses participating, reinforced communication, and program promotion across various districts through media channels, aimed at generating a pronounced effect, especially by focusing on informing consumers about the benefits of using Vietnamese products.
“We intend to innovate the organization by modifying the product criteria and registration for participation, prioritizing new products to stimulate businesses in active and innovative manufacturing and trading activities. Specifically, in 2023, for any business registering one product, it must be a new product; for two products, at least one must be new; for three products, at least two must be new,” Mr. Nguyen The Hiep disclosed.
Thanh Thao
