{"id":17693,"date":"2020-06-10T16:38:25","date_gmt":"2020-06-10T09:38:25","guid":{"rendered":"http:\/\/sovhtt.hanoi.gov.vn\/en\/?p=17693"},"modified":"2021-06-30T16:39:32","modified_gmt":"2021-06-30T09:39:32","slug":"supporting-branding-traditional-trade-villages","status":"publish","type":"post","link":"https:\/\/sovhtt.hanoi.gov.vn\/en\/supporting-branding-traditional-trade-villages\/","title":{"rendered":"Supporting the branding of traditional trade villages"},"content":{"rendered":"<p>According to the plan, the supported contents include training in branding and developing brand; consulting brand strategy and development; Brand naming, logo design and brand identity; supporting activities of communication, brand marketing and promotion, trade village brands; consulting and supporting legal procedures in registration of establishing collective trademark ownership in the territory of Vietnam and in key export markets of the City.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-17694\" src=\"https:\/\/sovhtt.hanoi.gov.vn\/en\/wp-content\/uploads\/2021\/06\/1-200-600x401.jpg\" alt=\"\" width=\"600\" height=\"401\" srcset=\"https:\/\/sovhtt.hanoi.gov.vn\/en\/wp-content\/uploads\/2021\/06\/1-200.jpg 600w, https:\/\/sovhtt.hanoi.gov.vn\/en\/wp-content\/uploads\/2021\/06\/1-200-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Trade villages supported include trade villages that are applying for recognition and have been recognized by the City People\u2019s Committee. Traditional trade villages need support and are requested in writing by the People\u2019s Committees of districts and towns to support branding and collective trademark ownership establishment from the City budget. Trade village representatives are units authorized by members of trade villages and traditional trade villages, certified by the Commune People\u2019s Committee, including small and medium enterprises, trade village associations, cooperatives, and cooperative groups.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-17695\" src=\"https:\/\/sovhtt.hanoi.gov.vn\/en\/wp-content\/uploads\/2021\/06\/2-123.jpg\" alt=\"\" width=\"500\" height=\"333\" srcset=\"https:\/\/sovhtt.hanoi.gov.vn\/en\/wp-content\/uploads\/2021\/06\/2-123.jpg 500w, https:\/\/sovhtt.hanoi.gov.vn\/en\/wp-content\/uploads\/2021\/06\/2-123-300x200.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Supporting the branding of traditional trade villages <\/em><\/p>\n<p>The funding for brand building and establishment of collective trademark ownership is conducted in order of priority: trade villages which have registered to carry out all 05 supporting contents, have a plan and cost estimate for branding and establishing collective trademark ownership, including a plan to maintain and develop the brand after being supported in branding in 2020, followed by trade villages whose products are recognized as typical rural industrial products at City level, trade villages whose products are assessed and classified for OCOP at the city level and trade villages which have been supported by the state budget to build brands and establish collective trademark ownership, but not enough 5 contents according to Resolution No. 11\/2019\/NQ- HDND, dated December 4, 2019, of the City People\u2019s Council.<\/p>\n<p style=\"text-align: right;\"><strong>Bao Tran<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to the plan, the supported contents include training in branding and developing brand; consulting brand strategy and development; Brand naming, logo design and brand identity; supporting activities of communication, brand marketing and promotion, trade village brands; consulting and supporting legal procedures in registration of establishing collective trademark ownership in the territory of Vietnam and..<\/p>\n","protected":false},"author":7,"featured_media":17696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Supporting the branding of traditional trade villages - Hanoi Culture and Sport Facilities<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sovhtt.hanoi.gov.vn\/en\/supporting-branding-traditional-trade-villages\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Supporting the branding of traditional trade villages - Hanoi Culture and Sport Facilities\" \/>\n<meta property=\"og:description\" content=\"According to the plan, the supported contents include training in branding and developing brand; 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