{"id":30362,"date":"2025-10-01T19:16:18","date_gmt":"2025-10-01T12:16:18","guid":{"rendered":"https:\/\/sovhtt.hanoi.gov.vn\/en\/?p=30362"},"modified":"2026-01-04T19:18:53","modified_gmt":"2026-01-04T12:18:53","slug":"pho-festival-2025-honoring-the-quintessence-of-vietnamese-cuisine","status":"publish","type":"post","link":"https:\/\/sovhtt.hanoi.gov.vn\/en\/pho-festival-2025-honoring-the-quintessence-of-vietnamese-cuisine\/","title":{"rendered":"Pho Festival 2025: Honoring the Quintessence of Vietnamese Cuisine"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-30363\" src=\"https:\/\/sovhtt.hanoi.gov.vn\/en\/wp-content\/uploads\/2026\/01\/anh-18-3-1744983831915915371516-1024x682-1-600x400.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/sovhtt.hanoi.gov.vn\/en\/wp-content\/uploads\/2026\/01\/anh-18-3-1744983831915915371516-1024x682-1-600x400.jpg 600w, https:\/\/sovhtt.hanoi.gov.vn\/en\/wp-content\/uploads\/2026\/01\/anh-18-3-1744983831915915371516-1024x682-1-300x200.jpg 300w, https:\/\/sovhtt.hanoi.gov.vn\/en\/wp-content\/uploads\/2026\/01\/anh-18-3-1744983831915915371516-1024x682-1.jpg 1024w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: center;\">\u00a0<em>Delegates Perform the Opening Ceremony of Pho Festival 2025. Photo: Pham Linh<\/em><\/p>\n<p>With the theme \u201cThe Quintessence of Vietnamese Pho \u2013 Heritage in the Digital Era,\u201d Pho Festival 2025 gathered over 50 booths from businesses and pho culinary brands across all three regions of Vietnam. Alongside famous pho brands such as Pho Tu Lun, Pho Thin Hoan Kiem, Pho Ganh, Pho Van Cu, and Northern Sour Pho, there were many innovative pho dishes attracting diners\u2019 attention, including Artichoke Pho, Baby Back Rib Pho, and Pipa Duck Pho&#8230;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/sovhtt.hanoi.gov.vn\/wp-content\/uploads\/2025\/04\/anh-18-2-1744983831878220295416-600x400.jpg\" \/><\/p>\n<p style=\"text-align: center;\">\u00a0<em>Hanoi People\u2019s Committee Chairman Tran Sy Thanh and Delegates Visit Pho Booths at the Festival. Photo: Pham Linh<\/em><\/p>\n<p>At the festival, all booths applied a standard price of 40,000 VND per bowl. In addition to enjoying this iconic Vietnamese dish, visitors had the opportunity to experience the full pho-making process, from selecting ingredients and making pho noodles to cooking the broth, demonstrated by skilled artisans.<\/p>\n<p>Visitors could also explore the exhibition space \u201cThe Story of Pho,\u201d which recreated the development of Vietnamese pho through different historical periods; experience the old-style pho street vendors from the subsidized-era stalls to world-renowned pho brands. The Hanoi lotus tea space and Mau Dich beer booth \u2013 reflecting Hanoi\u2019s old culinary culture \u2013 were also recreated at the festival.<\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/sovhtt.hanoi.gov.vn\/wp-content\/uploads\/2025\/04\/untitled-1-3-600x434.jpg\" \/><\/strong><\/p>\n<p style=\"text-align: center;\">\u00a0<em>Diners Line Up to Enjoy Pipa Duck Pho. Photo: VNE<\/em><\/p>\n<p><em>\u00a0<\/em>A highlight of Pho Festival 2025 was the first-time use of AI technology to provide consultation and customer support at a culinary festival. The organizers applied AI \u2013 Chatbot technology to enhance visitors\u2019 experiences, optimize event operations, and promote the festival. The AI technology was stationed at the information booth to assist visitors in locating booths and finding desired pho dishes.<\/p>\n<p>Within the program, in addition to culinary experiences, the seminar \u201cPho as a UNESCO Heritage and its Global Spread\u201d offered artisans and diners insights into pho\u2019s journey from a traditional dish to a global culinary heritage. The seminar also discussed the procedures and challenges in preparing the UNESCO nomination for pho, opening a space to explore the cultural and heritage value of pho in the context of internationalized cuisine, as more and more Vietnamese dishes gain recognition and spread globally.<\/p>\n<p style=\"text-align: right;\"><strong>H.A<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Delegates Perform the Opening Ceremony of Pho Festival 2025. Photo: Pham Linh With the theme \u201cThe Quintessence of Vietnamese Pho \u2013 Heritage in the Digital Era,\u201d Pho Festival 2025 gathered over 50 booths from businesses and pho culinary brands across all three regions of Vietnam. Alongside famous pho brands such as Pho Tu Lun, Pho..<\/p>\n","protected":false},"author":7,"featured_media":30363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,11,3],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pho Festival 2025: Honoring the Quintessence of Vietnamese Cuisine - Hanoi Culture and Sport Facilities<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sovhtt.hanoi.gov.vn\/en\/pho-festival-2025-honoring-the-quintessence-of-vietnamese-cuisine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pho Festival 2025: Honoring the Quintessence of Vietnamese Cuisine - Hanoi Culture and Sport Facilities\" \/>\n<meta property=\"og:description\" content=\"\u00a0Delegates Perform the Opening Ceremony of Pho Festival 2025. 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