{"id":8047,"date":"2017-03-13T14:28:06","date_gmt":"2017-03-13T07:28:06","guid":{"rendered":"http:\/\/sovhtt.hanoi.gov.vn\/en\/?p=8047"},"modified":"2017-10-13T14:44:12","modified_gmt":"2017-10-13T07:44:12","slug":"two-promotional-films-ha-noi-tourism-images-approved-cnn-advertisement-2017","status":"publish","type":"post","link":"https:\/\/sovhtt.hanoi.gov.vn\/en\/two-promotional-films-ha-noi-tourism-images-approved-cnn-advertisement-2017\/","title":{"rendered":"Two promotional films of Ha Noi tourism images approved for CNN advertisement in 2017"},"content":{"rendered":"

Deputy Chairman of Ha Noi People\u2019s Committee Ngo Van Quy has just signed a Decision on the approval of the two 30s promotional films of Ha Noi tourism images to be advertised on CNN in 2017. As regards, the two approved films are of the theme \u201cIntroduction of Ha Noi \u2013 Viet Nam\u2019s heart\u201d and \u201cHa Noi \u2013a cradle of heritages\u201d<\/p>\n

\"1\"<\/p>\n

Prominent images of Ha Noi Photo by Phan Tai Bao<\/em><\/p>\n

\u00a0<\/em>\u00a0\"2\"<\/em><\/p>\n

\u2026 and Hanoian to be featured on CNN channel<\/p>\n

 <\/p>\n

Ha Noi People\u2019s Committee has tasked the Director of Ha Noi Department of Tourism to be a focal point, in coordinatation with the Department of Information and Communications, Department of Foreign Affairs, Department of Culture and sports, the relevant agencies and the CNN to organize the airing of the two 30s promotional films of Ha Noi tourism images on the CNN channel in 2017.<\/p>\n

Earlier, on 22nd<\/sup> December, Ha Noi People\u2019s Committee officially concluded an agreement on cooperation with the CNN to promote Ha Noi for the peiod of 2017 – 2018.<\/p>\n

Under the cooperative programme, the CNN will team up with Ha Noi to produce three 30s advertising films, 60s film, 3-5minute reportage, 30 minute special television programme, exclusive TVCs of Ha Noi i.e \u201cHa Noi \u2013 Viet Nam\u2019s heart\u201d, \u201cHa Noi Outlook\u201d on CNN.com and articles run on social medias like \u00a0Facebook, Twitter, as well as advertising banners.<\/p>\n

Concretely, in 2017, the CNN would focus on promoting Ha Noi as a cradle of heritages; in 2018 \u201cHa Noi\u2019s history, culture and people through the advertising films to be shown on televisions and digital banners. During the course of two years\u2019 operation, surveys and effectiveness ratings of the promotional campaign will be required.<\/p>\n

The areas to be aired will include Asia and the Pacific, Europe and the Middle East, North America and South Asia. The programme will be implemented on the basis of ensuring practicality, effectiveness, equality, subject to both the Vietnamese as well as international laws and \u00a0the scope of jurisdictions of each side.<\/p>\n

The Municipal People\u2019s Committee will take lead to work with the CNN to make the progress report on regular outcomes upon completion of each promotional series (scheduled for 6 times) and that may be unscheduledly done as deemed necessary; at the same time, to check for official acceptance of the \u00a0promotional substance and product after each of them has been completed and aired in accordance with the approved contents and sufficient in airtime amount as specified in the contract.<\/p>\n

 <\/p>\n

The copy rights of all the programmes, which have been produced and aired by the CNN, will be handed over to Ha Noi People\u2019s Committee to be used for promotional activities afterwards.<\/p>\n

By Phuong Uyen<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Deputy Chairman of Ha Noi People\u2019s Committee Ngo Van Quy has just signed a Decision on the approval of the two 30s promotional films of Ha Noi tourism images to be advertised on CNN in 2017. As regards, the two approved films are of the theme \u201cIntroduction of Ha Noi \u2013 Viet Nam\u2019s heart\u201d and..<\/p>\n","protected":false},"author":7,"featured_media":8048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"acf":[],"yoast_head":"\nTwo promotional films of Ha Noi tourism images approved for CNN advertisement in 2017 - Hanoi Culture and Sport Facilities<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sovhtt.hanoi.gov.vn\/en\/two-promotional-films-ha-noi-tourism-images-approved-cnn-advertisement-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Two promotional films of Ha Noi tourism images approved for CNN advertisement in 2017 - Hanoi Culture and Sport Facilities\" \/>\n<meta property=\"og:description\" content=\"Deputy Chairman of Ha Noi People\u2019s Committee Ngo Van Quy has just signed a Decision on the approval of the two 30s promotional films of Ha Noi tourism images to be advertised on CNN in 2017. 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