The active and close cooperation of members of the Steering Committee and authorities and sectors at all levels; the voluntary participation of a large number of agencies, units, officers, Party members, and people; and the creative ways of implementation with a variety of practical measures were seen in Nam Tu Liem District in the implementation of the “Vietnamese people prefer Vietnamese goods” campaign.
Entering into a contract of trade at the festival of Phu Do noodles-making village
In its active implementation of the campaign, Nam Tu Liem District has mobilized the participation of departments, unions, associations, and people. The publication of information has been focused on with a wide range of forms of implementation that are suitable to the characteristics of each subject, sector, or field. The content of publication closely follows the guidance of the District’s Party Standing Committee and the city’s Steering Committee for the campaign. Some of the exemplary programs are the distribution of documents on the campaign to all unit members by the district’s trade union; the movement of encouraging business owners to boost the use of Vietnamese goods among employees by way of encouraging the use of Vietnamese office equipment and awarding employees with in-kind incentives in the form of Vietnamese goods; the movement of encouraging female employees to use Vietnamese goods in family daily life; the dissemination of information on the campaign at 10 out of 10 unit members of the Women’s Union; the organization of a media conference on identification of fake goods, counterfeit goods, high quality Vietnamese goods, and methods for choosing safe food, in a jointly effort with the Technical Department of the Ministry of Public Security, and so on. The choice to disseminate information in a wide range of ways suitable to the characteristics of each subject, sector, and field has initially brought about positive results, thus contributing to raising awareness and sense of responsibility of officials, union members, and people in producing, trading, buying, and using Vietnamese goods.
The main feature of the implementation of the campaign in Nam Tu Liem District is the dynamism and creativity in organizing activities and programs to bring Vietnamese goods to consumers, thereby creating a bridge between manufactures and consumers in the area. The highlight of the implementation in the recent three years is the successful organization of a large number of activities of practical significance to help businesses develop production and bring goods closer to consumers, such as the festivals of Phu Do noodles-making village and Me Tri com village and the festival of traditional craft village tourism in Nam Tu Liem District. The events helped honor traditional products, introduce and promote the local culinary culture, create opportunities for cultural exchanges, and expand product consumption market. Conferences to remove difficulties for local businesses, entrepreneur meetings to honor exemplary enterprises and entrepreneurs, and other meetings were also organized effectively. After having had direct consultation with local enterprises, the district also implemented a number of measures to remove difficulties and create conditions for enterprises to develop production and trade (i.e. handling tax procedures, granting business registration certificates, creating favorable conditions for investors to clear grounds and implement projects, etc.). The district is currently piloting models of clean food stores in Trung Van and Phu Do wards. These stores operate under the close supervision of the district-level Health Division and Economic Division. Products sold at such stores are of clear origin and meet the standards of food hygiene and safety, attracting a large number of consumers.
Me Tri com (green sticky rice) stands more and more firmly in the market
Market management has been further strengthened. The district has established 2 district hotlines and 10 ward hotlines so that consumers and the public can report food safety issues to the authorities.
The district has set up 11 food testing stations in the markets of 7 wards. The Market Management Team No. 6 has regularly cooperated with other authorities in inspecting, handling, and preventing smuggling, counterfeit goods, poor quality goods, and trade frauds. In the first nine months of the year, the team investigated 134 cases, collected over VND 540 million of administrative fines, and seized and disposed goods valued over VND 67 million.
The efforts of Nam Tu Liem District in the implementation of the campaign have contributed to gradually changing consumer perception and consumption habits in the area. Vietnamese products are increasingly gaining trust and get selected by many households for daily use. In the coming time, the district will continue to maintain its strengths, overcome its shortcomings and limits to bring the campaign closer to the people in order to achieve higher efficiency.
Khanh Van