Many trading centers and super markets are actively responding to the drive of “The Vietnamese prioritize to consume the Vietnamese goods”
In order to further step up the implementation of the drive “The Vietnamese prioritize to consume the Vietnamese goods”, the Municipal Campaign Steering Committee has issued the Plan No. 13/KH-BCDDCVDDTP on the implementation of the campaign of “The Vietnamese prioritize to consume the Vietnamese goods” on the whole area of Ha Noi city in 2016.
For this year, the drive under way aims at developing domestic markets and helping the city’s consumers have a clearer awareness of the Vietnamese entrepreneurs’ producing and business-doing capabilities, of the qualities of products, goods and services, thus building up a consuming culture of the Vietnamese people, gradually assisting the businesses to accelerate their goods production with increasingly higher yield, quality and international competitiveness, to protect environment and optimize existing advantages of the Capital; at the same time, developing a sustainable network of distribution, formulating sound policies with a view to encouraging trade development investment, especially in terms of the supportive and incentive policies for the investment of trading infrastructure development in the rural and mountainous areas; shaping up a model of chain linkages between production – distribution – consumption for market positioning and expansion, making it possible for essential goods and cutting-edge Vietnamese goods to reach the consumers, by which purchasing power would be hightened, the market stabilized and people’s liefe improved.
Consumers badly need products of hygiene and food safety standard
According to the Plan, to follow up in furthering the campaign, in 2016, all levels, agencies, branches and unions within the entire city will intensify propagandizing activities for awareness raising so as to create the synchronization and unity in perception and behaviour of both the entrepreneurs and consumers; boosting the expansion of the network for goods distribution operated by domestic businesses in a stable and sustainable manner; assisting and speeding up the ongoing scheme of bringing Vietnamese goods to consumers on the site; mobilizing all resources to push up the implementation of activities for market development named “Vietnamese goods – a pride”; generalizing and encouraging consumers in the city area to let them understand, be aware and have right judgements of the qualities of products, goods and services, and producing and business-doing capacities of the Vietnamese businesses as well as their abilities to meet consuming needs; continuing to carry out the appropriate solutions to encourage and guide the consumerism and mobilizing people to actively buy and use the Vietnamese goods; pooling maximum resources from the State, organizations and entrepreneurship in order to concentrate on advertising the Vietnamese goods, particularly products made by craft villages
In addition, a fixed, stable channel of distribution should be developed. A study should be conducted to come up with a model of supply and provision chain for sustained products from production – distribution – consumtion in association with quality and food safety management. More support and favourable conditions should also be given to the businesses who have made investments in trade infrastructures in order to widen the distribution channel of the Vietnamese goods at the populous areas, industrial parks, export processing zones, remote regions in a sustainable manner. Likewise, entrepreneurial competitivenesses should be enhanced. More priorities should be given to the Capital’s businesses to get access to soft loans, so that they would be able to accelerate the process of applying advanced technology and quality control system in production. Coupled with the above, a number of matter should be focally realized i.e removing all hurdles to the producing and business-doing activities; improving the efficiency in the connections among the producer, distributor and consumer; holding training courses and providing consultancy services in favour of the businesses, cooperatives, production and business households located on the area of the Capital on the selling skills, branding, supply and demand linkages; putting forward mechanisms, policies in support the businesses, craft villages and business households at the focal point bazzars in brand building of their products; effectively implementing the Decisions already formulated by the People’s Committee on the development of key products and handicraft products; raising the awareness of the businesses over impacts of the IT on production and business-doing activities.
Dat Minh