On the monthly basis, the District People’s Committee directs the Construction Inspector and the Urban Management Division to coordinate with the Culture – Information Department and the People’s Committees of 16 communes and towns in inspecting and handling any violations of regulations on construction order and signboards & billboards, and at the same time, guides advertising firms and other facilities in the area to strictly comply with the Law on Advertising and regulations on fire prevention and fighting. The district requests the facilities to proactively check and replace any torn or damaged frames, columns and panels, etc. to ensure urban beauty, fire and explosion prevention and control, and electrical safety. From the beginning of the year up to now, the functional forces of the district have cleared 30 soft sloping roofs and dismantled 20 signboards that are unqualified or that encroached on sidewalks; and seized 233 billboards and signboards that impact the urban beauty.
There are 30 free-of-charge classified advertising billboards in Thuong Tin district. The district directs communes and towns to effectively manage and make the best use of these billboards; to remove any improper ones; to gather improper classified advertising phone numbers in the district for settlement. The district requests the Hanoi Department of Information and Communications to stop providing services to 14 violating subscriber numbers.
In addition to the achievements, there have been some shortcomings and disadvantages in advertising, writing and installing signboards in Thuong Tin district, to be specific: Leaders of some communes have not really paid attention to the state management concerning this activity, as a result, some business households set up their signboards exceeding the prescribed size. After being approved by the Hanoi Department of Culture and Sports to announce advertising products, some firms trading in large plate billboards arbitrarily placed and installed advertising products without the consent of the District People’s Committee or specialized departments, causing difficulties in monitoring and managing large plate advertising activities in the area. Some individuals/organizations carry out illegal classifieds advertising activities at night, leading to the appearance of illegal leaflets left on the ground or attached on walls or electric poles in some places.
To enhance the efficiency of State management with respect to advertising, writing and installing signboards, Thuong Tin district requires that after their advertising products are approved by the Department of Culture and Sports, advertising firms must notify the District Culture – Information Department for coordination in management. The district proposes the Department of Construction to provide specific guidance on the licensing of large-plate advertising (license was used to be issued by the Construction Department, then the district level was required to issue a license, however, the district level cannot do so due to some land-related procedures)…
Well performing the state management on advertising, writing and installing signboards to ensure the urban beauty
Photo by: Do Minh
Khanh Van