On October 25, the Vietnam Sports Administration (Ministry of Culture, Sports and Tourism) coordinated with the Vietnam Olympic Committee to officially launch the project of “Let’s practice now! For a healthy and happy Vietnam” on social networking platforms such as TikTok, Facebook, YouTube and other mass media.
The project is implemented in a new form by exploiting the inherent pervasiveness of social media channels and mass communication channels, making it easier to reach the majority of young people and then spread to the community.
Propaganda throughout the project are the activities of “5T Healthy Lifestyle” including Regular exercise – Create regular exercise habits, Full exercise – Practice at least 30 minutes/time, maximum 2 times/day; Scientific exercise – Refer to the 12 groups of exercises of the Vietnam Sports Administration and choose suitable sports; Exercise at the right time – Start practising after eating at least 30 minutes; and Exercise together – Encourage relatives and friends to practice together.
Exercise for a healthy and happy life. Illustrative photo
The project started in October 2021 and is expected to last until the end of 2022 with three main phases.
Phase 1 from October to December 2021 is the starting stage with an important role, focusing on the message of “Let’s practice now, live happily, live well.” The project begins with a series of key images and infographics to introduce the “5T healthy lifestyle.”
Right after that, the music video of “Let’s go around Vietnam” with fun rhythms and choreography is the daily exercise for everyone from individuals to families from all over the country to monitor and practice at home.
Followed by a series of challenges such as “Dance to the music challenge,” “21-day challenge to create fitness habits” and sports themed “Community practices together” with a variety of activities for different groups of subject.
Phases 2 and 3 of the project are expected to last until the end of 2022 with diverse activities, continuing to propagate and encourage people to maintain the habit of exercising every day with the goal of “I’m healthy, you’re healthy, For a healthy and happy Vietnam.” Each phase will be associated with a separate goal and communication message, but all are towards the common goal of spreading the “5T Healthy Lifestyle,” encouraging the community to participate in physical fitness activities. Anywhere, with any device, we can improve our health with a healthy, active lifestyle.
The project has the companionship of famous athletes and artists to share and spread the message to a large community.
H.A