In 2021, the COVID-19 epidemic has spread and caused severe consequences to production, business, livelihoods, and people’s lives in the Capital. With the spirit of seriousness, responsibility, creativity and initiative, the Steering Committee of the “Vietnamese people give priority to using Vietnamese goods” campaign of the city has made great efforts to implement many measures to improve the quality and efficiency of the campaign, actively contributing to the realization of the dual goals of the city: Socio-economic development and effective epidemic prevention and control. Accordingly, the city has effectively implemented the program to bring Vietnamese goods to consumers, promote trade development, stabilize the market and the vote “Vietnamese goods loved by consumers”. The campaign has attracted the active participation of departments, divisions, branches, districts, towns, businesses (enterprises) in the city.
Chairman of the Vietnamese Fatherland Front Committee of Hanoi City Nguyen Lan Huong, Vice Chairman of the Hanoi People’s Committee Nguyen Manh Quyen awarded certificates to enterprises that won the title of top 1 Vietnamese goods loved by consumers in 2021.
The work of ensuring goods quantity was effectively implemented by the city during the Lunar New Year and when the city implements social distancing measures according to the principle of Directive 16 of the Prime Minister to prevent and control the COVID-19 epidemic. On the occasion of the New Year of the Buffalo 2021, the city has focused on preparing goods, supporting the circulation of goods and providing services, implementing many commercial activities to meet the shopping and consumption needs of the people in the city. The city has coordinated to organize 200 mobile sales trips, 13 selling points of provinces in Hanoi, 14 points to introduce OCOP products, supporting 153 trucks to transport goods of the provinces; guiding the organization of more than 500 promotional programs of the units; coordinated to organize 89 Spring flower markets… At all levels, the City Trade Union coordinated with 20 businesses to organize the program “Tet Reunion” to organize Tet sales booths for employees. The Vietnamese Fatherland Front Committee of Ho Chi Minh City coordinated to organize the program “Spring of love – Tet Reunion” to present 259 gifts to poor, disadvantaged households and those affected by the COVID-19 epidemic. The City Women’s Union organized 10 golden days to introduce safe products of the capital’s businessmen. The Youth Union of the Hanoi Youth Union organized sales, fairs with cheap incentives for young people, workers, and the people. In the city, there was no shortage of goods and sudden price increases.
The model of “No price booth” to support and share difficulties with the People in repelling the COVID-19 epidemic has a profound humanistic meaning.
Facing the complicated developments of the COVID-19 epidemic on production and business of units, enterprises, departments, divisions and branches, members of the Steering Committee of the city, districts, and towns have focused on implementing solutions to remove difficulties, create a favourable environment to help businesses promote production and business, support to rescue agricultural products for farmers, ensure supply, and stabilize the commodity market. The city guided individuals and business households at local markets to access and use online sales; helping small businesses connect and find more customers, maintain business in the condition of epidemic prevention and control. The Department of Industry and Trade has implemented a plan to ensure the supply of goods in the city, especially in region 1 through a system of 78 supermarkets, 149 markets, 4,095 selling points of food, essential foods, 35 businesses and 565 essential goods supply points in the form of online sales, 253 petrol and oil stores, 927 locations ready to be arranged as mobile sales warehouses. The distribution systems actively stocked goods that were 2-3 times higher than normal demand at warehouses and points of sale in region 1. At the markets, connections with cooperatives and production establishments were made to support small businesses in the supply of goods to serve the people. Besides the vehicles of enterprises, the Department of Transport mobilized 528 vehicles, each district and district mobilized 5 backup vehicles ready to transport essential goods. The Department of Agriculture and Rural Development organized many activities to link product consumption areas, successfully organizing the event “OCOP Hanoi Specialty Livestream Festival” – the first program of the country- to remove output difficulties for OCOP products as well as to reduce the impact of the COVID-19 epidemic. The branches of the Hanoi Youth Union cooperated to build an online shopping platform to ensure the safety of epidemic prevention and control; cooperated to deploy “0-dong mini supermarket”. The Farmers’ Union organized the program “Capital farmers to join hands to repel COVID-19” to support agricultural products for people in inner city districts; giving gifts to farmers in difficult circumstances due to the COVID-19 epidemic; implementing the program of “Million meals – Hanoi of gratitude”. The Steering Committees of the Campaign of districts and towns have coordinated with agricultural cooperatives to collect and consume vegetables and fruits in a concentrated manner to supply them to people in the area and serve in locations in the inner city; organized activities to link regions and localities in order to connect goods, ensure supply for the market…
In 2021, 213 out of 271 products and services of 150 enterprises were recognized as the top Vietnamese products loved by consumers.
The voting program “Vietnamese goods loved by consumers” in 2021 was successfully held. Compared to 2020, the number of enterprises registered to participate increased by 6.5%; Enterprises meeting the participation criteria according to the regulations increased by 45.6%; the number of products and services registered to participate increased by 43.4%. There have been 213 products of 150 enterprises won the title of “Vietnamese goods loved by consumers”. The Steering Committee and its members, departments, divisions, and branches of the city strengthened propaganda of the results of the voting program; edited and released the publication of the program “Vietnamese goods loved by consumers in 2021” to promote and introduce the products honored at the program to a large number of consumers in the capital.
In 2021, despite many difficulties due to the epidemic, most businesses and production facilities in the city have actively responded to the campaign, actively invested, and applied science and technology to improve quality, brand, reduce costs, innovate products… to create a foothold for products in the market and affirm Vietnamese goods. Businesses and establishments have actively innovated sales methods to bring goods to consumers in the context of the city performing the dual tasks of epidemic prevention and control and socio-economic development. The campaign has created a ripple effect, gradually building up the consumer culture of Vietnamese people in general and in the capital, in particular.
In order to continue to improve the quality and efficiency of the implementation of the campaign, the City Steering Committee has set out the key tasks in 2022: strengthen the leadership role of the Party committees, the coordination of the authorities, renew the content and methods, strengthen the propaganda of the campaign, focus on implementing Directive No. 03-CT/TW of the Secretariat on strengthening the leadership of the Party for the campaign “Vietnamese people give priority to using Vietnamese goods” in the new situation; keep organizing activities to introduce and promote high-quality Vietnamese goods to consumers; organize activities to stimulate domestic demand and trading; focus on implementing solutions to remove tax difficulties and loans for businesses, creating a favourable environment to help businesses recover, boost production and business, and promote growth in the city in association with implementing Resolution of the Praesidium of the Central Committee of the Vietnam Fatherland Front on promoting mobilization of the entire people for socio-economic development and continuing to prevent, combat and overcome the impact of the COVID-19 pandemic…
Tam Minh